SCAS Schema Generator Next level schema markup
Your tool of choice to generate enriched data according to Schema.org – elegantly and ready for embedding.
Highlights
The Schema Generator is an innovative tool to generate enriched data according to Schema.org quickly and easily as JSON code, ready for embedding.
Schema.org
- Established by the four biggest search engines
- Over 10 million sites use Schema.org
- Structured data for all digital assets
- SEO improvements and better clickthrough rates (CTR)
- Rich data and shared community vocabulary
- Get more details …
Schema Generator Community
- Revenue-sharing model
- Community helps to continually improve the quality of the app
- Visit Schema Generator Forum …
Schema.org: Conveying meaning
of web content to search engines
On the nature of search engines
All SEO efforts cannot escape one fact: Search engines, irrespective of which particular one is used, are robots. Unlike human users, they can only interpret what they have been programmed for; creativity is not within their realm. SEO in all its facets thus is nothing more than explaining websites and their assets to these robots: All nice and slow, as if for dummies. What is the purpose of the site? How valuable is its content? What exactly is this content? This is where Schema.org comes into play.
In general, markup explains what content means. As is pointed out on Schema.org, common HTML tags define how information contained in the tags is supposed to be displayed. For example, Avatar tells the browser to display the text string “Avatar” in a heading 1 format. But are we talking about the 3D movie, or the profile pictures used in video games, or the incarnation of a god in Hindu Mythology? Only if we put the right schema markup around the name “Avatar” can we make clear to the search engine what exactly we are talking about.
And Schema.org provides a set of predefined schema types which the search engines Google, Microsoft, Yahoo and Yandex have agreed upon. These fixed classes can be embedded as Microdata, RDFa or JSON-LD and define exactly the content of the page or asset for the search engine.
The benefits are clear: The better the search engine knows what kind of content it is dealing with, the more accurate the search results will be. Hence user chances of finding exactly what they are looking for increase. Additionally, page visits from relevant visitors increase and thus click budgets get used optimally. For these reasons Schema.org is now used by over 10 million sites worldwide.
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1.
HTML• Gives structure and applies styling
1.
HTML2.
Structured data markup• Adds meaning to content
• readable by humans and machines2.
Structured data markup3.
Schema.org markup• Provides predefined schemes
• rich snippets for search engines3.
Schema.org markup4.
Schema Generator4.
Schema Generator
